About
Embrace the hard. Emerge with purpose.
Who we are
Soulalma® brings lived experience, leadership, and reflection to the stage and into team conversations. Through speaking engagements and guided team practices, we explore resilience, service, belonging, and the experiences that shape how we lead and connect.
Who we serve
Soulalma serves organizations, leaders, and communities seeking meaningful conversations about leadership, resilience, service, and belonging.
We speak to corporate, government, nonprofit, and military-connected audiences. We also offer team practices and, by request, individual sessions.
Mission
To inspire people to recognize their strength, find meaning in their experiences, and embrace the possibility of growth after tragedy and through life's difficult seasons.
Causes We Support
Our commitment to service extends beyond the work we do. Discover the organizations and causes we support.
Ursula Palmer is a speaker, facilitator, and founder of Soulalma. Her work is shaped by lived experience, public service, and years supporting military and survivor communities.
As a Gold Star spouse, immigrant, mother, and leader in public service, Ursula understands what it means to keep moving while carrying more than others can see. Soulalma grew from that lived experience and from her belief that reflection and spirituality can help people pause, listen within, and find their way forward.
Ursula B. Palmer
Founder & President
Core values
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Love in action: charity, kindness, and forgiveness in daily choices.
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Presence: walking alongside with attentive listening, steadiness, and respect.
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Gratitude: small, daily practices that reset perspective and lift the spirit.
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Openness and humility: rooted in timeless principles, whether you practice a faith or not. Curiosity over certainty.
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Integrity and boundaries: reflective guidance, not therapy or clinical care. Clear limits, confidentiality, and consent.
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Growth and discernment: honest self-review and choices aligned with conscience, adjusted as new insights emerge.
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Service and responsibility: use your freedom wisely, own the impact of your actions, help where you can.
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Reasoned clarity: let understanding and evidence guide decisions, avoid dogma and jargon.
Service available in Spanish upon request.