ABOUT
Who we are
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Soulalma is a reflective practice for individuals and teams, and a resource for events. We lead private sessions, team programs, and keynote speeches using quiet reflection, precise questions, and simple practices that create space to quiet the noise, listen within, and move with purpose. Spiritual by default, belief-neutral on request, adaptable to your tradition.
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Who we serve​
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We serve anyone ready to move from noise to presence:​
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Executives, senior and emerging leaders, entrepreneurs, founders, small-business owners.
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People in transition, including those experiencing grief or loss, emotional fatigue, caregiving demands, or career pivots and returns, as well as immigrants and first-generation Americans.
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Spiritually curious seekers who want depth without dogma.
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Teams facing burnout or mission fatigue across private, public, and nonprofit organizations.
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Active duty military, Guard and Reserve members, veterans, and first responders, and their spouses.
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Care and education professionals, including healthcare clinicians and leaders, educators, and school leadership.​
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Mission
To cultivate reflective rhythms that draw us inward, beyond the noise and demand, toward the calm center where presence deepens, clarity arises, and purpose moves from within.
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Core values
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Love in action: charity, kindness, and forgiveness in daily choices.
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Presence: walking alongside with attentive listening, steadiness, and respect.
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Gratitude: small, daily practices that reset perspective and lift the spirit.
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Openness and humility: rooted in timeless principles, whether you practice a faith or not. Curiosity over certainty.
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Integrity and boundaries: reflective guidance, not therapy or clinical care. Clear limits, confidentiality, and consent.
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Growth and discernment: honest self-review and choices aligned with conscience, adjusted as new insights emerge.
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Service and responsibility: use your freedom wisely, own the impact of your actions, help where you can.
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Reasoned clarity: let understanding and evidence guide decisions, avoid dogma and jargon.
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Service available in Spanish upon request.
Ursula B. Palmer
Founder & President
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Do you carry more than is seen and still keep showing up?
Ursula walks alongside leaders, teams, and individuals who live that reality: people who hold much, move through deep change, and still lead with heart. Her lived experience includes profound loss and widowhood, a later divorce, seasons of exhaustion, reinvention, and the ongoing practice of rebuilding purpose when life changes course. She does her own inner work and meets people where they are with patience and respect.
Today she serves in the federal government, leading policy for casualty, mortuary, and wounded-warrior care. Over the past 20 years, her path has included executive leadership in the nonprofit sector, a policy fellowship in the legislative branch, roles in congressional and intergovernmental affairs, program management supporting wounded warriors, disabled veterans, and Gold Star families, and private-sector leadership as a director of marketing at a real-estate company. She also co-founded a chapter of a nonprofit that supports Gold Star spouses.
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Ursula holds a BA in Corporate Communications, a graduate degree in Communication Law, and a master’s in Intercultural Communication. She is a certified Project Management Professional (PMP).
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She is a Gold Star spouse. The spark for Soulalma began years earlier when her closest friend from college, Mauricio, became gravely ill and died a week before graduation. He introduced her to the teachings that continue to inform her quietly spiritual approach. As an immigrant and military spouse survivor, she brings particular sensitivity to belonging, identity, and starting over. She understands the quiet strength it takes to keep moving with purpose.
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If you carry more than is seen and keep showing up, Soulalma offers a quiet place to lay things down, listen within, and move with clear purpose. Book a Conversation for yourself, schedule a Team Session, or invite Ursula to speak at your event.